AI quiz funnels for Squarespace sites. Embeds on any website.

Quizzes that turn visitors into qualified leads.

Paste your website. Squarespell drafts a branded quiz, scores every answer, captures the lead and sends each person to the right result.

14-day free trialNo credit cardEdit everything before it goes live
The editor

Watch a quiz come together.

Eight steps, from pasting your website to publishing, in the real editor. It plays on its own, and you can click anything to take over.

Wedding Photography Style Quiz7 questions
Saved

Question 01 of 7

What moment matters most to you on your big day?

This helps us understand your photography priorities.

Pick the one that feels most like you. There are no wrong answers.
+ Add option

Lead gate

Your photography match is ready

Enter your email to see which package fits your style and get a personalized pricing guide.

Email addressRequired
First nameOptional
See my perfect package

REQUIRED FIELDS

Email address
First name

Outcome

The Full-Day Collection
Full-day coverage, a second photographer and a curated gallery of 500+ edited images, from getting ready to the last dance.
Book a consultation
/contact
16
24
TipsCouponProductsBook a callTestimonialBefore / after
Create a quiz from your Squarespace siteWe read your pages, brand colors and tone.
Reading your pages
Detecting brand colors and tone
Drafting 7 questions, 1 lead gate and 3 outcomes
Generate my quiz
Skip logicRoute people based on their answers
1What moment matters most to you on your big day?
ACandid, emotional moments
BPerfectly styled portraits
CThe venue and details
DFun party and dancing shots
01
Start from your Squarespace site.Paste your Squarespace address. The AI reads your brand and drafts the questions, answers and results.
02
Edit every question.Rewrite anything, add an image, a video or help text. Undo and redo as you go.
03
Score every answer.Give each answer points. The total decides which result a visitor sees.
04
Pick a layout.List, grid, thumbnails, full image or split. Switch in one click.
05
Branch with skip logic.Send people to a different question depending on what they answer.
06
Capture the lead.A lead gate asks for an email and first name right before the result. You write the headline, labels and button, and choose which fields are required.
07
Personalize the result.Each outcome has its own score range, message and call to action, plus tips, coupons, products and booking.
08
Brand it and publish.Set your colors, then copy one embed code for your site. Preview it exactly as visitors will.

It’s live. Click anything to take over, or press Preview to take the quiz.

Step 1 of 8: Start from your Squarespace site

Publish on the website you already have

Squarespace quiz builder
Lead generation

How a quiz turns a visitor into a qualified lead.

A form asks for an email. A quiz earns it. Here is what happens from the first click to the follow-up.

01 · Attract

Put the quiz where visitors already are.

Embed it inside a page, open it as a popup, or let it slide in from the side of the page. Visitors start with one easy question instead of a long form.

  • Inline, popup or slide-in
  • Squarespace and any site that allows custom code
  • Or share a public quiz link
yourstudio.com
Find your perfect photography packageStart the 2-minute quiz
Find your perfect packageStart quiz
Take the quiz
02 · Engage

Every answer adds to their score.

Each answer carries points and can change the next question. By the end, you know what they want, their budget and their timeline.

  • Weighted scoring on every answer
  • Skip logic keeps it relevant
  • Progress bar, images, video and timers

Question 5 of 7

What is your photography budget?

Under $2,000+1
$2,000 to $4,000+2
$4,000 to $7,000+3
$7,000 and above+4
Running score13
03 · Capture

They share their email to see the result.

The lead gate appears right before the result, when people most want to see it. You write the headline, the field labels and the button text, and choose which fields are required.

  • Email and first name, required or optional
  • Your own headline and button text
  • GDPR and privacy settings built in

Your photography match is ready

Enter your email to see which package fits your style.

First name
I agree to receive my results by email
See my perfect package
04 · Qualify

Every lead arrives with context.

You see who they are, how they answered, their score and the outcome they matched. Tag and segment them automatically so the right people get the right message.

  • Answers, score and outcome on every lead
  • Tags and segments
  • Lead dashboard and CSV export
AM
Alex Morganalex@example.com
SCORE18 / 28
OUTCOMESignature
Budget$4,000 to $7,000
EventWithin 3 months
Second photographerEssential
High intentWeddingBooks soon
05 · Convert

The follow-up starts on its own.

The result page makes a clear offer, a personalized result email goes out, and the lead lands in the tools you already use.

  • Result pages with booking, coupons and products
  • Result emails and email sequences
  • Mailchimp, Klaviyo, Kit, Google Sheets and webhooks
Book a consultationCall to action on the result page
Your photography match, AlexResult email sent automatically
Email sequenceDay 2: portfolio · Day 5: availability
From visitor to customer
1 / 5
Quiz funnels by industry
After you publish

Everything you need to run a quiz funnel.

Sell on the result page, measure every step, test what works and follow up, without stitching five tools together.

01Result pages

A result page that makes the offer.

Every outcome gets its own page with a clear next step. Add tips, a coupon, up to three products, booking, testimonials and before and after photos.

  • Booking and call to action buttons
  • Coupons and up to three products
  • Testimonials and before and after

02Analytics

See where people drop off.

Track views, starts, completions, leads and conversion for every quiz, then see exactly which question loses people.

  • Funnel from view to lead
  • Drop-off for every question
  • Outcome distribution over time

03A/B testing

Test two versions. Keep the winner.

Split traffic between two versions of a quiz and compare completion and lead rates side by side.

  • Even traffic split
  • Completion and lead rate per version
  • Available on Pro and Business

04Email follow-up

The follow-up writes itself.

Send each person their result by email the moment they finish, then continue with a sequence and automation rules based on their outcome.

  • Personalized result emails
  • Email sequences with delays
  • Rules that tag and route leads

05Integrations

Every lead lands where you work.

Send leads with their answers, score and outcome to your email platform or spreadsheet, or anywhere with a webhook.

  • Mailchimp, Klaviyo and Kit
  • Google Sheets and webhooks
  • Zapier and HubSpot planned

06Your brand

It looks like your website, not ours.

Use your logo, colors and fonts from your brand kit. Add custom CSS, and remove Squarespell branding on Business.

  • Brand kit and theme colors
  • Custom logo and custom CSS
  • White-label on Business
app.squarespellquiz.com / results
Your result · Score 24

The Full-Day Collection

Full-day coverage, a second photographer and 500+ edited images.

SAVE1515% off when you book this month
Full-day coverage$4,800
Second photographer$900
Venue detail set$450
Book a consultationTestimonialsBefore and after
Views2,480
Completion71%
Leads1,104
Conversion44%

Funnel

Viewed2,480
Started2,034
Completed1,438
Lead1,104

Drop-off by question

Q1Q2Q3Q4Q5Q6

Q4, the budget question, loses the most people.

Example data

Headline testTraffic split 50 / 50
Version A

What moment matters most to you on your big day?

Completion
58%
Lead rate
36%
Version BWinner

Which moment do you want to relive forever?

Completion
71%
Lead rate
47%

Example data

InstantlyYour photography match, AlexResult email with their outcome and offer
Day 2Real weddings we have shotSequence email
Day 5Two dates left this seasonSequence email
Automation rule

When outcome isThe Full-Day CollectiontagHigh intentand startWedding sequence

Mailchimp
Google Sheets
Webhooks
ZapierHubSpotPlanned

Brand kit

Logo
Theme color
FontInter Tight
Remove Squarespell branding
Custom CSS.sq-option{border-radius:16px}

Which editing style are you drawn to?

Light and airy
Bold and dramatic
Warm and vintage
Continue

Made with Squarespell

Also included

Lead dashboardSearch, filter and export to CSV
Tags and segmentsGroup leads by answer and outcome
Quiz schedulingOpen and close a quiz on a date
Team seatsThree seats included on Business
SEO settingsTitle and meta description per quiz
GDPR consentConsent checkbox and privacy link
Custom domainsPlanned
API accessPlanned
Templates

Start from 16 templates built for real businesses.

Each one comes with the questions, scoring, a lead gate and three outcomes already written. Pick one, make it yours and publish.

Browse all 16 templates
Pricing

Simple plans. Every one starts with a Pro trial.

Core

Get started

Build and publish your first quiz funnels.

$9/ month

Billed $108 yearly

Start free trial
Quizzes
5
Leads per month
1,000
Emails per month
1,000

INCLUDED

  • AI drafts from your Squarespace site
  • Embeds and branding
  • Branching and weighted scoring
  • Quiz scheduling
  • Standard analytics
  • Lead dashboard and CSV export

Pro

Most popular

Connect every quiz to a complete follow-up.

$16/ month

Billed $192 yearly

Start free trial
Quizzes
Unlimited
Leads per month
3,000
Emails per month
3,000

EVERYTHING IN CORE, PLUS

  • A/B testing
  • Email sequences
  • Integrations and webhooks
  • Advanced analytics
  • Question drop-off analysis
  • Custom CSS
  • Priority email support

Business

Room to grow

Your brand, your team and unlimited capacity.

$29/ month

Billed $348 yearly

Start free trial
Quizzes
Unlimited
Leads per month
Unlimited
Emails per month
Unlimited

EVERYTHING IN PRO, PLUS

  • White-label branding
  • 3 team seats included
  • Dedicated onboarding call
  • Custom quiz domainPlanned
  • API accessPlanned

14-day Pro trial. No credit card required. Prices in USD. Compare every feature

FAQ

Questions, answered.

Still unsure? Talk to a person.

How much control do I have over an AI-generated quiz?

All of it. You review your brand details before generation, then edit every question, answer, score, outcome and design setting. Nothing is published until you click Publish.

How does the quiz collect leads?

A lead gate asks for an email and first name right before the result. Each lead is saved with their answers, score and outcome, and can be tagged, exported or sent to your email tool.

What is the difference between branching and scoring?

Branching changes which question comes next based on an answer. Scoring gives each answer points so the total can match a result. Both are included on every plan.

Do I need Squarespace?

Not to embed a quiz, but AI drafting reads Squarespace sites only. On any other platform, start from one of the 16 templates or a blank quiz. The finished quiz embeds on Squarespace, WordPress, Shopify, Wix, Webflow, Framer and any site that allows custom code, or you can share a public link.

Which tools can I send leads to?

Mailchimp, Klaviyo, Kit (ConvertKit), Google Sheets and webhooks, on Pro and Business. Each connects to your own account. Zapier and HubSpot are planned.

Can I start without a website?

Yes. Start from one of 16 templates and customize it yourself. A Squarespace site is a shortcut, not a requirement.

Your next lead is one question away.

Paste your website and see your first quiz in minutes.

14-day free trialNo credit card