Most people who visit a salon or skincare website know what bothers them, but not what to book. “Tight, dry skin by the afternoon” and “frizz that never settles” are easy to describe and hard to translate into a treatment menu. A concern quiz does that translation for them, then points each person to the right treatment, the right products and a booking button.
Why a concern quiz fits a salon or skincare business
Your treatment menu is written in your language: facial names, service tiers, add-ons. Visitors think in their own language: what they see in the mirror and how their skin or hair feels by the end of the day. When those two do not meet, people either book the cheapest option to be safe, message you with questions, or leave to think about it.
A short quiz bridges that gap. It asks about concerns in plain words, then recommends something specific from your menu. New clients feel guided rather than sold to, and your team gets useful context before the appointment, because every answer is saved with the lead.
It also works for product sales. A skincare brand can recommend a routine instead of a single product, and a salon with a retail shelf can suggest the aftercare that goes with each treatment.
Ask about concerns, not product names
Good questions describe experiences people recognize. Avoid technical terms unless you explain them in the answer options.
Questions for a skincare quiz
- How does your skin usually feel by mid-afternoon?
- Which concern would you most like to improve?
- How does your skin react to new products?
- How much time do you spend on your routine each day?
- Which products are you using right now?
- Have you had a professional facial before?
- What matters most to you in a treatment: results, relaxation or both?
Questions for a hair quiz
- How would you describe your hair texture?
- What frustrates you most about your hair on a normal day?
- How often do you use heat styling?
- Is your hair color-treated, and when was it last colored?
- How much time do you want to spend styling each morning?
Image choice answers work well here. People often recognize their hair texture or skin type faster from a picture than from a description. A question can also include a short video, for example a stylist showing how to tell fine hair from thick hair.
Match answers to treatments and products
There are two ways to connect answers to outcomes, and most salon quizzes use both.
Weighted scoring works when concerns sit on a scale. Give each answer points toward a need, such as hydration, and set outcomes as score bands. Someone whose answers all point to dryness lands on the hydration outcome, while mixed answers land on a balanced one.
Logic blocks work when one answer should decide the result by itself. If someone says their skin reacts to most new products, send them straight to your gentle outcome, whatever else they answered. Logic can branch on a specific answer or on a score range.
Here is an example for a skincare studio:
| Outcome | Recommended treatment | Products to suggest |
|---|---|---|
| Hydration focus | Hydrating facial | Hydrating serum, richer moisturizer, daily SPF |
| Clarity focus | Deep-cleansing facial | Gentle exfoliant, lightweight moisturizer, daily SPF |
| Calm and protect | Gentle or sensitive-skin facial | Fragrance-free cleanser, barrier cream, mineral SPF |
A hair salon might use “Smooth and control,” “Strength and repair” and “Color care” instead. Three outcomes is a good starting point, because each one needs its own result page and follow-up.
Build result pages that book and sell
The result page is where the quiz pays off. Give each one a clear structure:
- Name the result in their words. “Your skin is asking for hydration” lands better than a product code.
- Explain why. One or two sentences that connect their answers to the recommendation.
- One main button. “Book a hydrating facial” with a link to your booking page. The button can point to any URL, so it works with whatever booking system you use. Direct Acuity and Calendly connections are planned, not live, so a link is the way to do it today.
- Product recommendations. Show the aftercare or routine products that match the outcome. If you sell through Squarespace Commerce, product sync lets you map real store products to each outcome.
You can also add a countdown to a result page. Use it only for a real deadline, such as a seasonal offer for new clients that genuinely ends on a set date. A fake countdown costs more trust than it earns.
Social sharing is optional, but it suits beauty well. People like to share a result that says something nice about them, and every share is a small introduction to your business.
Capture the lead at the right moment
The lead form can appear before the results or after a chosen question. For a treatment quiz, placing it just before the result usually feels natural: “Where should we send your personalized recommendation?”
Ask for name and email. Add a phone field if your front desk follows up by phone or text. If you have more than one location, a custom field for preferred location lets you pass the lead to the right team. The GDPR tools keep consent records and let you export or delete a lead’s data on request.
Follow up with the routine, not just a reminder
Every lead receives a branded result email. Use it to repeat the recommendation, link to the booking page and list the suggested products. The optional PDF report is a good fit here, because a routine is something people want to save and refer back to.
After that, per-outcome email sequences let each result get its own short series. A simple plan for the hydration outcome might be:
- The result email with the recommended facial and routine.
- A few days later: how to layer the products, in the right order, morning and evening.
- About a week later: a reminder of the booking link, with a short note on what happens during the treatment.
Emails go out with you as the reply-to, so a client who asks “Can I use this with my retinol?” reaches you directly. If your product marketing already runs through Klaviyo or Mailchimp, sync quiz leads there with their outcome so your campaigns can speak to each concern.
Put the quiz where people are deciding
Placement matters as much as the questions. A few spots that work well:
- A “Find your treatment” page with the quiz embedded inline, linked from your main navigation.
- A popup on your services page, opened by a button such as “Not sure what to book?”
- A direct share link in your social bios and booking confirmations.
On Squarespace, you add the quiz with a Code Block, and it picks up your site’s colors and font. The embed code also works on Shopify, WordPress, Wix and other platforms that accept custom code.
Once traffic comes in, check the answer distribution in analytics. If many people pick the same concern, that tells you which treatments and products to feature on your home page and in your next campaign.
Start with the Skincare Routine Quiz
The Skincare Routine Quiz template gives you seven questions, a lead form and three scored outcomes to adapt. Swap the outcomes for your own treatments, add your products and link each result to your booking page. If your website is on Squarespace, you can paste your address instead and Squarespell Quiz will draft a branded quiz from your site for you to review and edit.
See more ideas for salons, spas and skincare brands on the beauty and salon solutions page, then start a 14-day free trial with Pro features, no credit card required.