A studio website with several memberships, a handful of class types and an intro offer can stall a new visitor before they ever walk through the door. A short quiz about goals, experience and schedule narrows all of that down to one recommendation. Then it gives them one clear next step: book a trial class.
Why new visitors get stuck on your pricing page
Regular members know the difference between your strength program and your conditioning classes. A first-time visitor does not. They see a grid of options, worry about picking the wrong one or walking into a class that is too hard, and close the tab to decide later.
A quiz replaces that grid with a conversation. It asks what they want, how experienced they are and when they can train, then recommends the program or pack that fits. People who were nervous about choosing get a confident answer, and your team gets the context they need to welcome them properly.
Ask about goal, experience and schedule
Those three areas cover most of what decides the right membership. Seven questions is a comfortable length.
Goal
Start with what they want, in everyday words. “Get stronger,” “Have more energy,” “Lose weight,” “Train for an event” and “Feel less stiff” are easier to choose from than program names.
Experience and confidence
Ask how long it has been since they trained regularly and how comfortable they feel in a group class. Confidence matters as much as fitness. A capable person who feels self-conscious may still be happier starting in a beginner class.
Schedule and commitment
Ask how many days a week they can realistically train and which times suit them. This is what separates a membership recommendation from a class pack.
A full set of questions might look like this:
- What is your main goal right now?
- How long has it been since you trained regularly?
- How do you feel about group classes?
- Which type of workout sounds most appealing?
- How many days a week can you realistically train?
- Which times of day work best for you?
- Is there anything we should know before you start, such as a recent injury?
Route each result to a program or class pack
Weighted scoring handles most of the routing. Give answers points toward experience and commitment, then set outcome bands. Use a logic block for answers that should decide the result on their own. For example, if someone mentions a recent injury, send them to an outcome that suggests a conversation with a coach before their first class.
A simple mapping could look like this:
| Outcome | Who it fits | Recommendation |
|---|---|---|
| Fresh start | New or returning after a long break, prefers a gentle pace | Beginner foundations program or intro class pack |
| Steady progress | Some experience, can train two or three days a week | Standard membership with a recommended class mix |
| All in | Experienced, wants to train most days or prepare for an event | Unlimited membership or a focused training program |
If schedules vary a lot among your members, consider a fourth outcome for people with unpredictable weeks, pointing them to a flexible class pack instead of a membership.
Use video questions to show, not tell
Questions can include a video, which is especially useful for fitness. A five-word description of a workout means little to a beginner. A short clip of a class warm-up, with the question “How does this pace look to you?”, gets a far more honest answer.
The Video Fitness Challenge Quiz template is built around this idea. You can use it for:
- Pace checks. Show a short segment of a beginner and an advanced class and ask which feels closer to their level.
- Class style. Show clips of strength, cardio and mobility classes and ask which looks most fun.
- Meet the coaches. Put a short welcome from a coach on the first question, so the studio feels familiar before anyone visits.
Keep clips short and film them in your own space. A real class in your real room does more to reassure a nervous beginner than polished stock footage.
Capture phone numbers for call-backs
A quick phone call from the front desk or a coach is still one of the friendliest ways to welcome a new member. The lead form can include a phone field alongside name and email.
Keep the phone field optional and say why you are asking, for example “Add your number if you would like a coach to call and help you pick a first class.” People who want the call will fill it in, and people who do not will still finish the quiz.
In the lead dashboard you can also set auto-tag rules, such as tagging everyone who left a phone number and landed on the “Fresh start” outcome. Those are often the people who benefit most from a friendly call before their first visit.
Make the trial class the main call to action
Whatever the outcome, the main button on each result page should be the same simple step: book a trial or intro class. The membership recommendation tells people where they are heading. The trial class is how they get started.
Tailor the wording to the outcome. “Book your first beginner class” suits a fresh start, while “Try a full week of classes” suits someone who wants to train most days. The button can link to any booking page, so it works with the scheduling system you already use.
If you run a real intro offer with an end date, a countdown on the result page is a fair way to show it. Leave it off when there is no genuine deadline.
Follow up and keep improving
Every lead receives a branded result email with their recommendation and the trial class link. Per-outcome email sequences can then send a short series to each group: what to bring and what to expect for beginners, a sample weekly plan for steady progress, and a note on advanced programs for the all-in group. Emails go out with you as the reply-to, so questions come straight to your inbox.
After the quiz has run for a while, look at a few numbers in analytics:
- Question drop-off shows if a question is confusing or too personal.
- Devices tell you whether most people take the quiz on their phones, which affects how long your videos should be.
- Results by outcome show whether your bands are balanced or sending almost everyone to one place.
On Pro and above you can A/B test two versions of the quiz, for example one with video questions against one without.
Start with a fitness template
You can build this from scratch, but a template is faster. The Fitness Goal Quiz is set up around goals and booking a consultation, while the Video Fitness Challenge Quiz leads with video questions. Each comes with seven questions, a lead form and three scored outcomes you can rename to match your memberships. If your site is on Squarespace, Squarespell Quiz can also draft a quiz from your site address, which you then edit before publishing.
For more ideas for gyms and studios, see the fitness solutions page. When you are ready, start a 14-day free trial with Pro features, no credit card required.