Quiz funnels for creators and podcasters: Grow your list with results people share.
Fans enjoy learning something about themselves. A creator personality or archetype quiz gives them a result worth sharing, adds them to your list and points them to your course, membership or shop.
Why a contact form is not enough.
"Join my newsletter" is not a reason
A plain signup box asks for an email and offers nothing specific in return.
Your audience is not one person
Beginners and seasoned followers come to you for different reasons, yet they all get the same welcome email.
Platforms control your reach
Social reach can drop overnight with an algorithm change. An email list is the audience you own.
A quiz that qualifies while you work.
- 1
Pick a personality format
Start from the Creative Archetype or Creator Personality template, or paste your Squarespace address for an AI draft in your voice.
- 2
Write outcomes worth sharing
Give each archetype a name and a short, flattering description. Result pages include social sharing buttons. See how lead scoring works.
- 3
Gate with a free guide
Ask for an email before the result, with a growth guide or PDF report as the reason to sign up.
- 4
Segment the list
On Pro, send leads to Kit with tags or to Mailchimp with outcome tags, so each archetype gets its own sequence. Read about writing result pages that convert.
Quizzes that work for creators.
What kind of creator are you?
Authority builder, storyteller or rising creator, each tied to a course, audit or coaching offer.
Find your creative archetype
For artists and makers: inspiration, medium and habits lead to a mentorship, course or community.
Which episode should you start with?
For podcasters: recommend three back-catalog episodes based on what a new listener cares about.
Gear check
Ask about setup and budget, then recommend a starter kit or your gear list.
Everything you need, nothing you do not.
- Social sharing buttons on every result page
- Kit form and tag sync for each outcome (Pro)
- Direct share link for bios, posts and show notes
- Optional PDF report as a lead magnet
- Paid quizzes through Stripe for premium assessments
- Video questions so fans see and hear you
Creative Archetype Quiz
Help fellow creatives discover their artistic identity and connect with your brand. A personality-style quiz that builds community, drives email…
TemplateCreator Personality Quiz
Help your audience discover their content creation style while growing your email list. The shareable results drive organic referrals and…
Can I embed it on my Squarespace or WordPress site?
Yes. On Squarespace, paste the embed code into a Code Block, with help from the Squarespace guide. On WordPress or any site that accepts custom code, paste the same code. You can also skip the website and share a direct link.
Can the AI create the quiz for me?
If your site is on Squarespace, paste the address and the AI drafts a quiz in your brand colors and voice. If your site is elsewhere, or you only have social profiles, start from the Creator Personality Quiz or Creative Archetype Quiz.
Does it work with Kit (ConvertKit)?
Yes. On Pro, leads can be added to a Kit form with tags, so each result can trigger its own sequence in Kit. Mailchimp, Klaviyo and Google Sheets are also supported.
Can I charge for the results?
Yes. Optional paid quizzes through Stripe let people pay to see their result, which suits an in-depth assessment with a PDF report.
Can I see which result is most common?
Yes. Analytics show results by outcome and answer distribution, so you know what your audience is like and what to make next.
Other industries
Your next lead is one quiz away.
Paste your website. Get a branded quiz draft in about a minute, then edit everything before it goes live.