Quiz funnels for nonprofits: Give every supporter the right ask.
Some supporters want to give, some want to volunteer and some want to spread the word. An impact path quiz helps each person choose, then sends them to the donation page, volunteer form or campaign that fits.
Why a contact form is not enough.
One ask for everyone
A single donate button ignores people who would rather give their time or skills.
A list without context
Newsletter signups tell you nothing about why someone cares or how they want to help.
Volunteers are hard to match
Skills and availability arrive in scattered emails, and someone has to sort them by hand.
A quiz that qualifies while you work.
- 1
Start from the Impact Path Quiz
Use the template, or paste your Squarespace address and let the AI draft questions from your programs and mission.
- 2
Ask how they want to help
Cause, time available, skills and past support. Weighted scoring and logic blocks route each person to giving, volunteering or advocacy. See how lead scoring works.
- 3
Capture the supporter
Ask for email and first name, plus custom fields for skills or location.
- 4
Send the right next step
Each outcome links to a donation page, volunteer sign-up or share campaign, with tags so your follow-up matches. Read about writing result pages that convert.
Quizzes that work for nonprofits.
What is your impact path?
Changemaker, active volunteer or generous supporter, each with its own call to action.
Which volunteer role fits you?
Skills and availability match people to roles before your coordinator reaches out.
How much do you know about the cause?
A short knowledge quiz that teaches as it goes and ends with a campaign to share.
Find your fundraising challenge
Recommend a walk, run or bake sale based on time, fitness and how social they are.
Everything you need, nothing you do not.
- Auto-tag rules for donors, volunteers and advocates
- Social sharing on results to spread campaigns
- Mailchimp audience sync with outcome tags (Pro)
- Google Sheets row for each volunteer sign-up (Pro)
- GDPR tools for consent records and data requests
- Translations for multilingual communities
How do I add the quiz to our Squarespace site?
Paste the embed code into a Code Block on your Get Involved page, or use a popup so a button opens it anywhere. The Squarespace guide walks through each step. It also embeds on WordPress and other platforms that accept custom code.
Can the AI write the quiz for us?
If your site is on Squarespace, paste the address and the AI drafts a quiz from your mission, programs and branding. If your site is on another platform, start from the Impact Path Quiz. Your team reviews everything before it goes live.
Which plan suits a small nonprofit?
Core is $12 a month, or $9 a month billed yearly, with 5 quizzes and 1,000 leads a month. Choose Pro if you need Mailchimp, Google Sheets or webhooks. Every account starts with a 14-day free trial. See pricing.
Can supporters donate inside the quiz?
Not as a donation. Paid quizzes through Stripe charge people to see results, which is a different thing. Link each result button to your existing donation page instead.
How is supporter data handled?
GDPR tools keep consent records and let you export or delete a supporter's data on request, and integration credentials are encrypted. Read more on security.
Other industries
Your next lead is one quiz away.
Paste your website. Get a branded quiz draft in about a minute, then edit everything before it goes live.