Quiz funnels for real estate agents: Know your buyer before the first call.
A "contact me" form gives you a name and little else. A home buyer quiz asks about budget, financing, timeline and must-haves, so you know who is ready to tour and who needs a first-time buyer guide.
Why a contact form is not enough.
Every lead gets the same first call
Without context, the first conversation goes to basic questions about budget and timing that a form could have asked.
Financing is the unknown
Cash buyer, pre-approved or not started yet. That answer changes everything, and most website forms never ask it.
Timelines are all over the place
Some buyers want to move this month, others next year. Without knowing which, follow-up is either too pushy or too slow.
A quiz that qualifies while you work.
- 1
Start from the Home Buyer Quiz
Use the template, or paste your Squarespace address and let the AI draft a quiz in your brand and voice.
- 2
Score readiness
Give financing and timeline answers the most points. High scores become power buyers, lower scores first-time explorers. See how lead scoring works.
- 3
Capture contact details
Ask for email, name and phone before the buyer profile, plus a custom field for preferred neighborhoods.
- 4
Route and notify
Power buyers see a consultation button. On Pro, send every lead to Google Sheets or to your CRM with webhooks. Read about writing result pages that convert.
Quizzes that work for real estate.
What kind of buyer are you?
Power buyer, smart searcher or first-time explorer, each with its own next step.
Which neighborhood fits you?
Commute, schools, nightlife and space help relocating buyers narrow down the map.
Is it time to sell?
For listing leads: ask about plans, timing and the state of the home, then offer a valuation call.
Rent or buy?
A first-time buyer quiz that ends with your buyer guide or an introduction to a lender.
Everything you need, nothing you do not.
- Weighted scoring that ranks buyer readiness
- Lead score from 0 to 100 on every buyer
- Phone and custom fields on the lead form
- Webhooks that send lead JSON to your CRM (Pro)
- Google Sheets row for every new buyer (Pro)
- Email sequences for buyer and seller outcomes (Pro)
Does it connect to my CRM?
A HubSpot integration is planned. For now, use webhooks to send each lead as JSON to any URL your CRM or automation tool accepts, or log leads to Google Sheets. Both are on Pro. See integrations.
Can I put it on my agent website?
Yes. On Squarespace, paste the embed code into a Code Block and follow the step-by-step guide. On WordPress or other platforms, paste the code yourself. You can also share a direct link in listing posts or emails.
Can the AI draft the quiz from my site?
If your site is on Squarespace, paste the address and the AI drafts a branded buyer quiz from your pages. If you use another platform, start from the Home Buyer Quiz. You review and edit every question before publishing.
Can my whole team use it?
Yes. The Business plan lets you add team members with owner, admin, editor and viewer roles, plus white-label branding. A custom quiz domain is planned.
How is buyer data protected?
Lead data stays in your dashboard, integration credentials are encrypted, and GDPR tools handle consent records, exports and deletion. Read more on security.
Other industries
Your next lead is one quiz away.
Paste your website. Get a branded quiz draft in about a minute, then edit everything before it goes live.