Quiz funnels for beauty salons and estheticians: Recommend the right treatment before they book.
New clients scroll a long service menu and pick the cheapest facial, or nothing at all. A skin quiz asks about skin type, concerns and routine, then points each person to a treatment or product set.
Why a contact form is not enough.
A service menu nobody understands
Enzyme peel, LED, microneedling, dermaplaning. Without guidance, new clients guess, or message you to ask which one they need.
The same question in every DM
You answer "what would you recommend for my skin?" by hand, one message at a time.
Retail sits on the shelf
Products sell when a professional recommends them. Between appointments, a contact form cannot do that for you.
A quiz that qualifies while you work.
- 1
Start from the Skincare Routine Quiz
Use the template, or paste your Squarespace address for an AI draft. Rename the outcomes after your own treatments or product bundles.
- 2
Ask what matters for skin
Skin type, main concern, routine length and ingredient preferences. Add an image to a question to show texture or tone. See how lead scoring works.
- 3
Capture email for the routine
The lead form asks for email and first name before showing the personalized routine or treatment.
- 4
Book or shop from the result
Link the result button to your booking page or a product. If you sell through Squarespace Commerce, map products to outcomes. Read about writing result pages that convert.
Quizzes that work for beauty salons.
Find your facial
Route clients to the facial or peel that fits their concern and sensitivity.
Build your skincare routine
Recommend a simple or advanced routine from your retail line, with a first-order discount in the result email.
Which brow or lash service?
Ask about the look they want and how much upkeep they will do, then recommend lamination, tinting or extensions.
Hair color consultation
Ask about current color, the shade they want and maintenance time, so your stylist is prepared before the appointment.
Go further: Salon and skincare quiz guide
Everything you need, nothing you do not.
- Squarespace Commerce product sync mapped to outcomes
- Product recommendations on the result page
- Image questions to show skin texture or tone
- Branded result email with the full routine
- Optional PDF report clients can keep
- Klaviyo list sync for product and treatment emails (Pro)
How do I add the quiz to my Squarespace salon site?
Paste the embed code into a Code Block on your services page, or use a popup or slide-in so it opens from a button. The Squarespace guide shows each step, and the embed picks up your site colors and font.
Can the AI write the quiz for my salon?
If your site is on Squarespace, paste the address and the AI drafts a quiz from your service pages and brand. If your site is on another platform, start from the Skincare Routine Quiz. You edit and approve everything before publishing.
Can I recommend products from my shop?
Yes. Result pages can show product recommendations. If you sell on Squarespace Commerce, sync your products and map them to outcomes.
Can I offer a discount for taking the quiz?
Yes. Put the code in the result text or result email, and add a countdown if the offer ends on a set date.
Does the quiz replace a skin consultation?
No. It helps clients pick a starting point and tells you their concerns before they arrive. You still do the consultation.
Other industries
Your next lead is one quiz away.
Paste your website. Get a branded quiz draft in about a minute, then edit everything before it goes live.